ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR

This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of in this uses mix theory which consists 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. research is a type qualitative descriptive research. Data collection methods were interviews, observation, and documentation. In study, validity data was tested using triangulation examination technique. To test method carried out by comparing information or from observations @newayudahotel results interviews with speakers result final project Bogor managing its Relations Marketing strategies. From regarding it good but not optimal. Because there are some obstacles such as lack consistency creating content. Therefore, necessary make planning schedule @newayudahotel.